Brighter, more radiant skin in one 15-minute mask, using the golden root Ethiopian brides have glowed with for generations.
Erd (እርድ) is the Amharic name for turmeric (Curcuma longa), the golden root at the heart of Ethiopian beauty traditions. This is our cosmetic Erd for skin: pure, finely milled turmeric root selected for face masks and body care, sourced from East Africa.
Not to be confused with our cooking spice. Looking for Erd for stews? See Erd | Ethiopian Curry Spice Mix.
What Erd does for your skin
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✓ Instant golden glow: skin looks warmer, brighter and more alive after one mask.
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✓ More even-looking tone: a traditional way to help dull patches and dark spots look less visible over time.
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✓ Calm, happy skin: turmeric is prized for its soothing properties, so skin feels comfortable.
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✓ Clearer-looking complexion: a long-standing ritual for blemish-prone skin.
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✓ Antioxidant-rich: naturally rich in curcumin, the compound behind turmeric's reputation.
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✓ Pre-wedding beauty secret: the same golden ritual used before weddings and celebrations.
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✓ Pure and simple: one ingredient. No dyes, no fragrance, no fillers.
Rooted in Ethiopian beauty heritage
In Ethiopia, Erd is more than a spice. Mixed with milk, honey or butter, it has been brushed onto brides, new mothers and anyone preparing for a celebration, to bring out a warm, healthy glow. Originally sourced from East Africa, our Erd brings that ancient ritual to your skincare routine.
How to use
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Glow mask: mix ½ teaspoon of Erd with 1 tablespoon of yoghurt or honey into a smooth paste.
- Apply a thin layer to clean skin and leave for 10–15 minutes.
- Rinse with lukewarm water. Use 1–2 times a week.
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Power duo: mix with our Gaba (Qasil) Face Powder for a cleansing and brightening mask in one.
Ingredients
100% ground turmeric root (Curcuma longa).
Good to know
- For external, cosmetic use. Avoid contact with eyes.
- Turmeric can temporarily tint very light skin, towels and fabrics. A small amount is enough, and a gentle wash or a cleanser removes any tint.
- Do a patch test 24 hours before first use.
- Store dry and sealed, away from direct sunlight.